Comrade Ibrahim Abdullahi Waiya, Kano State’s Commissioner for Information and Internal Affairs, has expressed concerns about non-native Hausa speakers creating advertisements in Hausa that distort the message and deviate from standard Hausa.
He emphasized the need for native Hausa speakers to craft these advertisements to ensure clarity and effective communication.
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Waiya stressed that having native speakers handle advertisement production is crucial to prevent misinterpretation.
He also reiterated his commitment to strengthening the capacity of Information Officers in the state by ensuring their registration with relevant professional bodies [1).
The Advertising Regulatory Council of Nigeria (ARCON) has a significant role to play in this initiative.
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As the apex regulatory body overseeing advertising practices in Nigeria, ARCON aims to promote ethical advertising, protect consumer interests, and act as the conscience of society in commercial communications.
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The Director of ARCON’s Northern Region commended the Kano State Government for its support and urged the ministry to ensure all Information Officers are registered members of the council. This membership would significantly benefit the officers in carrying out their duties professionally.
