Nomiis Gee, born Aminu Abba Umar in Kano State, Nigeria, stands out as one of the most influential figures in contemporary northern Nigerian entertainment.
Widely celebrated as a pioneer of Hausa hip-hop, he has spent decades shaping music, media, and youth culture across the region.
His innovative contributions have earned him recognition not only in Nigeria but across Africa and beyond.
A proud indigene of Kano, Nomiis Gee currently serves as the brand ambassador for Ratel Telecom, one of Nigeria’s fast-growing telecommunications companies.
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His expertise in content development and broadcast strategy has also positioned him as a sought-after television consultant for numerous stations across Nigeria and the Republic of Niger, where he supports improvements in production quality and programming.
In recognition of his leadership and impact on Northern Nigerian entertainment, Nomiis Gee was selected to participate in the prestigious
International Visitors Leadership Program (IVLP)
In the United States, an honour reserved for exceptional cultural influencers and emerging global leaders.
A graduate of Bayero University Kano with further training in communication at Red Mass College of Communication, Nomiis Gee combines academic grounding with unmatched versatility.
Over the years, he has built a reputation as a dynamic sports analyst, commentator, researcher, reporter, executive producer, director, and media innovator.
In the music industry, Nomiis Gee is widely regarded as one of the founding pillars of Hausa hip-hop.
He has played a crucial role in promoting northern Nigerian artists, setting high standards for audio-visual production, and pushing local creatives to produce world-class content.
For more than a decade, he has filmed music videos at no cost for emerging artists—an initiative that has helped launch numerous careers.
Through his popular entertainment programs and mentorship efforts, he has established himself as the region’s leading promoter and cultural ambassador.
His platforms, including Zafafa10 and H Hip Hop, have transformed the entertainment landscape by offering northern artists visibility, structure, and opportunities for growth.
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Nomiis Gee’s influence extends strongly into television. His flagship programs on Arewa24 TV, most notably Nomiis Gee Entertainment, have revolutionised how entertainment is presented in the region.
His unique hosting style, modern production approach, and engaging storytelling have set new standards that many stations across Africa have adopted.
TV networks in countries such as Niger, Ghana, Cameroon, and the Ivory Coast have created Hausa-language entertainment programs inspired by his format a testament to his continental impact.
Despite his achievements, Nomiis Gee’s journey has not been without obstacles. Some conservative groups in northern Nigeria, including certain clerics, have opposed aspects of his work due to cultural sensitivities.
However, his commitment to youth empowerment, creative expression, and cultural preservation has remained steadfast.
Nomiis Gee is currently expanding his portfolio with a new travel show, “Moment with Nomiis Gee,” with episodes already filmed in New York, USA.
The show aims to promote cultural exchange, highlight global diversity, and elevate Nigeria’s cultural footprint on the international stage.
He is also collaborating with New York–based media companies Switsh TV and Yakatto to produce “Hustle and Dreams,” the first-ever Hausa movie series filmed through a U.S.–Africa partnership.
The project promises to spotlight authentic Nigerian stories for both regional and global audiences, marking a major milestone for Hausa film production.