The Duchess of Sussex Meghan Markle has launched a new lifestyle brand, American Riviera Orchard.
The website includes the brand logo and a prompt to sign up for a waiting list.
The surprise unveiling was made on Thursday with a new Instagram account and web page containing few details.
Markle closed her former lifestyle brand, The Tig, upon her engagement to marry the Duke of Sussex.
The couple has two children, Archie Mountbatten-Windsor and Lilibet Mountbatten-Wind
Markle, who rose to fame on the television series Suits, now lives in California after she and Harry stepped back as senior members of the royal family.
Since stepping back from official royal duties, she has embarked on media ventures, many aimed at female audiences.
The American Riviera Orchard Instagram account features a brief, grainy video showing hands arranging flowers, Meghan stirring a pot in a kitchen, and a woman in a ballgown standing at the end of a long colonnade
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